The problem
Long wait in sushi places;
Sushi places are usually full;
Long wait for sushi platters to be ready;
Restaurants owners have low clarity of the quantity of ingredients to prepare for the day, causing product loss.
The goal
Enhance the experience of sushi lovers in their favorite sushi places;
Decrease the amount of product gone to waste;
Less time waiting, more time having fun.
Kick-off
For initiating the project, I have started with an UX Research to validate the Project's goals and discover other pains and needs users might have to enrich the product.
After the research, personas were drawn. To start the ideation process, I runned a competitive analysis with direct and indirect competitors.
Initial questions
Meet the users
Information Architecture
Paper Wireframes
Wireflow
After the competitive audit, the wireframes were created for initial usability tests with users.
Once ideas and flows were validated, I made a high-fidelity prototype and tested it once again. Iterations were made on the design to make it more user-friendly according to insights gathered on a second usability test.
Check the High-Fidelity Prototype in Figma →
Obs.: only the main flow was drawn.
CHALLENGE 1
A Familiar Experience
Application stores are fulfilled with ordering apps. I want to make it easy and simple for a person to reserve the table and food. Therefore, it is maintained a similar flow as restaurant-related applications basing on Gestalt's similarity principles. The users won't waste time to learn something completely new.
CHALLENGE 2
"Where should I eat today?"
The user can explore different restaurants by checking their menus in advance. Rating is also provided based on other users's experiences. Features such as proximity and best offers can be developed as well.
CHALLENGE 3
Connecting Friends
Users can invite friends for a Sushi Party on the checkout. Each person can add their own order. Once everyone is ready, the party leader can checkout.
Less fuzzle. More fun.
CHALLENGE 4
Financial Wise for Restaurants
If items are added to the cart, it is mandatory for the user to pay in advance. Customer didn't show up? The restaurant won't have a financial loss.
Restaurant owners can also plan with more certainty the amount of ingredients to prepare for the day.
Style Guide
Takeaways
As a sushi lover and a person who loves trying new sushi places, this first complete UX project of mine is extremely dear to me. Designing this app has showed me that sticking to the process will bring you good results. No good application will be made without conducting proper UX Researches and Usability Tests. The more iterations with real users before handing the final design to the production team, the better!
Also, as a person who has worked as Product Manager before, I recognize how some past product problems could be solved by sticking to UX Processes basics as conducted above.
Thank you for reading until here!
interested in working together? i'd love to hear from you.
